Approach

Water is an essential element of life on earth. In the Gaspésie region, water is a rich symbol of the luxurious regional vegetation and magnificent coastal landscapes. Water is also the greatest historic and economic resource of the area. *URA, a celebration of water *sets out to illustrate the site’s cherished cultural, ecological and historical heritage with a journey that reflects the region’s beauty.

Outcome

URA, a celebration of water is a multimedia, multi-sensorial course set on the coast of the Gaspé Peninsula in Parc du Bourg de Pabos. This unique recreo-touristic destination transports audiences to eight different experiential stations with one theme in common: water. Different methods of representation are used in each of the eight stations, allowing a wide variety of exceptional interactions, from seeing a black whale up close to meeting Unisol fishermen. This multi-dimensional circuit brings people together with a fairytale glimpse into the world of water, and is perfect for children and teen, adult and senior audiences.

Challenge

The main challenge of URA, a celebration of water was to produce an experience that was fascinating, informative and awe-inspiring, both by day and by night. The goal was to draw large audiences to this summertime event while focusing on equal parts entertainment and education. This multimedia extravaganza showcases Gaspésie lore, making local customs larger than life to transform knowledge into a show.